News Around FSG
FSG Ranks #15 on EC&M’s Top 50
For the firms on EC&M’s 2012 Top 50 Electrical Contractors list, being able to take advantage of last year’s turnaround in the construction industry, albeit slow and spotty, largely depended on the market sectors and geographic areas in which they worked.
Response to Hurricane Sandy
Hurricane Sandy has come and gone but she has left her mark on the community and the state of New Jersey.
Teamwork Makes The Grade
In June, the Hoboken Board of Education awarded FSG a bid to complete a lighting retrofit in seven school buildings.
Brighter Swim Lanes
FSG Indy recently replaced sixty-eight, 400 watt Metal Halide fixtures in the Fishers YMCA Natatorium with sixty-eight, 115W LED Retrokits from SimplyLED.
The funnel is dead. The new consumer decision journey
David Edelman McKinsey partner leading Digital Mktng Strategy Practice Here is a graphic I use all the time to describe the consumer decision journey (CDJ). I like to say that the funnel is dead, because it’s outdated. Today’s consumer takes a much more complex iterative path thru and beyond purchase. The classic funnel shows an ever-narrowing array…